{"id":1187,"date":"2019-02-26T12:53:27","date_gmt":"2019-02-26T11:53:27","guid":{"rendered":"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/?p=1187"},"modified":"2019-08-14T15:48:34","modified_gmt":"2019-08-14T13:48:34","slug":"sixt-estrena-su-primera-campana-100-espanola","status":"publish","type":"post","link":"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-estrena-su-primera-campana-100-espanola\/","title":{"rendered":"Sixt estrena su primera campa\u00f1a 100% espa\u00f1ola"},"content":{"rendered":"<p><strong> Sixt<\/strong>, la compa\u00f1\u00eda premium de movilidad contin\u00faa su estrategia de crecimiento en Espa\u00f1a y, no s\u00f3lo lo hace en nuevas sucursales, flota y empleados, sino que tambi\u00e9n mejorando sus capacidades de marketing y ampliando sus recursos.<\/p>\n<p>La nueva campa\u00f1a de Sixt est\u00e1 producida y desarrollada a nivel creativo en Espa\u00f1a. Se compone de 4 piezas que se podr\u00e1n ver en <a href=\"https:\/\/www.sixt.es\/asisixt\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.sixt.es\/asisixt<\/a>, social media, online y por supuesto, en televisi\u00f3n. La idea creativa ha sido desarrollada por la agencia de publicidad <strong>PS21<\/strong>. El rodaje, realizado en diversas localizaciones de Madrid y alrededores, ha sido filmado por la productora S7VEN SENSES.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1188 aligncenter lazyload\" data-src=\"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/7\/2019\/02\/023A0157.jpg\" alt=\"\" width=\"1200\" height=\"800\" data-srcset=\"https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/02\/023A0157.jpg 1200w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/02\/023A0157-300x200.jpg 300w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/02\/023A0157-768x512.jpg 768w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/02\/023A0157-1024x683.jpg 1024w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><br \/>\n\u201cUn coche lo cambia casi todo. <strong>#AS\u00cdSIXT\u201d<\/strong> ser\u00e1 el \u201cclaim\u201d que unificar\u00e1 la estrategia de estas cuatro piezas publicitarias. Desde el departamento de marketing de Sixt en Espa\u00f1a se ha desarrollado un ambicioso plan estrat\u00e9gico con el que dar apoyo a la estructura de ventas de la compa\u00f1\u00eda, a la vez que se mejora el posicionamiento de la marca y la notoriedad de la misma. \u201cA partir del lunes 25 de febrero se podr\u00e1 ver el primer v\u00eddeo de la serie en nuestros perfiles de redes sociales, pero este primer spot se comenz\u00f3 a emitir el martes 19 de febrero en TV\u201d, comenta Florian Wude, Director de Marketing de Sixt en Espa\u00f1a.<\/p>\n<p>Sixt siempre ha desarrollado una l\u00ednea publicitaria con un gran sentido del humor. Un estilo ir\u00f3nico y desenfadado, que a veces roza la pol\u00e9mica. Esta campa\u00f1a sigue esta l\u00ednea cl\u00e1sica de Sixt, pero ya centrada en el p\u00fablico espa\u00f1ol y, especialmente, con este primer anuncio, en aquellos que necesitan un coche para sus desplazamientos por negocios.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Sixt, la compa\u00f1\u00eda premium de movilidad contin\u00faa su estrategia de crecimiento en Espa\u00f1a y, no s\u00f3lo lo hace en nuevas sucursales, flota y empleados, sino que tambi\u00e9n mejorando sus capacidades de marketing y ampliando sus recursos. La nueva campa\u00f1a de Sixt est\u00e1 producida y desarrollada a nivel creativo en Espa\u00f1a. Se compone de 4 piezas&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":111,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-1187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-novedades","7":"entry","8":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sixt estrena su primera campa\u00f1a 100% espa\u00f1ola | SIXT Magazine | Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-estrena-su-primera-campana-100-espanola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sixt estrena su primera campa\u00f1a 100% espa\u00f1ola | SIXT Magazine | Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Sixt, la compa\u00f1\u00eda premium de movilidad contin\u00faa su estrategia de crecimiento en Espa\u00f1a y, no s\u00f3lo lo hace en nuevas sucursales, flota y empleados, sino que tambi\u00e9n mejorando sus capacidades de marketing y ampliando sus recursos. La nueva campa\u00f1a de Sixt est\u00e1 producida y desarrollada a nivel creativo en Espa\u00f1a. Se compone de 4 piezas...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-estrena-su-primera-campana-100-espanola\/\" \/>\n<meta property=\"og:site_name\" content=\"SIXT Magazine | Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sixtalquilerdecoches\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-26T11:53:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T13:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/7\/2019\/02\/023A0157.jpg\" \/>\n<meta name=\"author\" content=\"packermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sixtespana\" \/>\n<meta name=\"twitter:site\" content=\"@sixtespana\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"packermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sixt estrena su primera campa\u00f1a 100% espa\u00f1ola | SIXT Magazine | Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-estrena-su-primera-campana-100-espanola\/","og_locale":"es_ES","og_type":"article","og_title":"Sixt estrena su primera campa\u00f1a 100% espa\u00f1ola | SIXT Magazine | Espa\u00f1a","og_description":"Sixt, la compa\u00f1\u00eda premium de movilidad contin\u00faa su estrategia de crecimiento en Espa\u00f1a y, no s\u00f3lo lo hace en nuevas sucursales, flota y empleados, sino que tambi\u00e9n mejorando sus capacidades de marketing y ampliando sus recursos. La nueva campa\u00f1a de Sixt est\u00e1 producida y desarrollada a nivel creativo en Espa\u00f1a. Se compone de 4 piezas...","og_url":"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-estrena-su-primera-campana-100-espanola\/","og_site_name":"SIXT Magazine | Espa\u00f1a","article_publisher":"https:\/\/www.facebook.com\/sixtalquilerdecoches\/","article_published_time":"2019-02-26T11:53:27+00:00","article_modified_time":"2019-08-14T13:48:34+00:00","og_image":[{"url":"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/7\/2019\/02\/023A0157.jpg","type":"","width":"","height":""}],"author":"packermann","twitter_card":"summary_large_image","twitter_creator":"@sixtespana","twitter_site":"@sixtespana","twitter_misc":{"Escrito por":"packermann","Tiempo de lectura":"1 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