{"id":1308,"date":"2019-04-01T09:14:59","date_gmt":"2019-04-01T07:14:59","guid":{"rendered":"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/?p=1308"},"modified":"2019-08-14T13:25:59","modified_gmt":"2019-08-14T11:25:59","slug":"sixt-presenta-su-segundo-spot-para-la-television-pensado-y-producido-en-espana","status":"publish","type":"post","link":"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-presenta-su-segundo-spot-para-la-television-pensado-y-producido-en-espana\/","title":{"rendered":"Sixt presenta su segundo spot para la televisi\u00f3n, pensado y producido en Espa\u00f1a"},"content":{"rendered":"<p>Sixt, la empresa Premium de movilidad, va a hacer p\u00fablico el segundo spot de su campa\u00f1a publicitaria de este a\u00f1o. Este spot de <strong>Sixt<\/strong> esta\u0301 desarrollado a nivel creativo en Espan\u0303a y tambi\u00e9n se ha filmado en nuestro pa\u00eds. Esta segunda pieza se podr\u00e1 ver en <a href=\"https:\/\/www.sixt.es\/asisixt\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.sixt.es\/asisixt<\/a>, social media, online y en televisio\u0301n. Un coche lo cambia casi todo.<strong> #ASI\u0301SIXT\u201d <\/strong>es el \u201c<em>claim<\/em>\u201d que unifica la estrategia de \u00e9sta y las otras tres piezas publicitarias que componen la campa\u00f1a.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1309 aligncenter lazyload\" data-src=\"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/7\/2019\/04\/La_Vane_Sixt.jpg\" alt=\"\" width=\"1200\" height=\"800\" data-srcset=\"https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/04\/La_Vane_Sixt.jpg 1200w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/04\/La_Vane_Sixt-300x200.jpg 300w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/04\/La_Vane_Sixt-768x512.jpg 768w, https:\/\/www.sixt.es\/magazine\/wp-content\/uploads\/\/sites\/7\/2019\/04\/La_Vane_Sixt-1024x683.jpg 1024w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/p>\n<p>Ahora le llega el turno al spot denominado \u201c<strong>La Vane<\/strong>\u201d, el cual se lanz\u00f3 el d\u00eda 25 de marzo en TV y hoy, d\u00eda 1 de abril, en Redes Sociales y otros medios online. De manera divertida, el v\u00eddeo describe c\u00f3mo pasar de ser una peluquera llamada \u201cLa Vane\u201d a alguien con m\u00e1s <em>glamour <\/em>y de nombre \u201c<em>Lavane\u201d<\/em> (con marcado acento franc\u00e9s) por el hecho del alquilar un Jaguar XF a 85 Euros al d\u00eda con Sixt. \u201cUn coche lo cambia casi todo\u201d, dice el spot.<\/p>\n<p>Sixt siempre hace gala en sus acciones publicitarias de un gran sentido del humor. Un estilo iro\u0301nico y desenfadado, que a veces roza la pole\u0301mica. Esta campan\u0303a sigue esa li\u0301nea cla\u0301sica de Sixt, pero ya m\u00e1s enfocada hacia el costumbrismo espa\u00f1ol y sus \u201ct\u00f3picos\u201d arraigados en la sociedad.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Sixt, la empresa Premium de movilidad, va a hacer p\u00fablico el segundo spot de su campa\u00f1a publicitaria de este a\u00f1o. Este spot de Sixt esta\u0301 desarrollado a nivel creativo en Espan\u0303a y tambi\u00e9n se ha filmado en nuestro pa\u00eds. Esta segunda pieza se podr\u00e1 ver en https:\/\/www.sixt.es\/asisixt, social media, online y en televisio\u0301n. Un coche&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":111,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[2],"tags":[42],"class_list":{"0":"post-1308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-novedades","7":"tag-alquiler-de-coches","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sixt presenta su segundo spot para la televisi\u00f3n, pensado y producido en Espa\u00f1a | SIXT Magazine | Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-presenta-su-segundo-spot-para-la-television-pensado-y-producido-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sixt presenta su segundo spot para la televisi\u00f3n, pensado y producido en Espa\u00f1a | SIXT Magazine | Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Sixt, la empresa Premium de movilidad, va a hacer p\u00fablico el segundo spot de su campa\u00f1a publicitaria de este a\u00f1o. Este spot de Sixt esta\u0301 desarrollado a nivel creativo en Espan\u0303a y tambi\u00e9n se ha filmado en nuestro pa\u00eds. Esta segunda pieza se podr\u00e1 ver en https:\/\/www.sixt.es\/asisixt, social media, online y en televisio\u0301n. Un coche...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-presenta-su-segundo-spot-para-la-television-pensado-y-producido-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"SIXT Magazine | Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sixtalquilerdecoches\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T07:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T11:25:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/es.sx-magazine-wp.sixt.io\/magazine\/wp-content\/uploads\/sites\/7\/2019\/04\/La_Vane_Sixt.jpg\" \/>\n<meta name=\"author\" content=\"packermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sixtespana\" \/>\n<meta name=\"twitter:site\" content=\"@sixtespana\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"packermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sixt presenta su segundo spot para la televisi\u00f3n, pensado y producido en Espa\u00f1a | SIXT Magazine | Espa\u00f1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sixt.es\/magazine\/novedades\/sixt-presenta-su-segundo-spot-para-la-television-pensado-y-producido-en-espana\/","og_locale":"es_ES","og_type":"article","og_title":"Sixt presenta su segundo spot para la televisi\u00f3n, pensado y producido en Espa\u00f1a | SIXT Magazine | Espa\u00f1a","og_description":"Sixt, la empresa Premium de movilidad, va a hacer p\u00fablico el segundo spot de su campa\u00f1a publicitaria de este a\u00f1o. Este spot de Sixt esta\u0301 desarrollado a nivel creativo en Espan\u0303a y tambi\u00e9n se ha filmado en nuestro pa\u00eds. Esta segunda pieza se podr\u00e1 ver en https:\/\/www.sixt.es\/asisixt, social media, online y en televisio\u0301n. 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